Why Prefer Consulting Option for Your Business’ Marketing Aspect

Owning a business is a difficult task. It is completely different compared when you are still an ordinary employee. As the business owner, you are not just handling a specific task. You are now in-charge over-all of your business-from planning to promotion of your products to the market. It is not just a difficult task to accomplish, but also a tedious task to consider.However, you need not carry the entire weight in your shoulders alone. You have the option of taking various approaches in handling the marketing aspects of your business. You may choose to handle the entire responsibility all by yourself. But as previously mentioned, you need not carry the entire weight in your shoulders. If you are hesitant that you can handle the responsibility all by yourself, you may consider hiring a consulting personnel or a marketing consultant to handle the marketing aspect of your business.Your business is just like a water pipe system. There are times wherein you will be facing leak problems, thus you need someone knowledgeable to do the work. Your marketing consultant serves as your plumber who will fix the leak of the water pipe system for you. Since they have sufficient knowledge and expertise in terms of the marketing aspects of your business, they are the right people to handle the job.Probably you will think that your “in-house” marketing personnel can handle the job. Since they are already working within the ranks of your organization, it is effective and at the same time cost-efficient to assign these in-house personnel on the marketing department of your business. Though it can be handled “in-house”, nothing is as costly as a marketing mistake. Contrary to the popular belief that your marketing personnel can handle the job efficiently, the consulting option is the best thing to consider. Keep in mind that no one can accomplish the marketing task as efficiently as someone who is living and breathing the industry daily. In addition, your business will benefit from marketing consultant’s consistent media contacts financially.Another doubt that you may probably think along hiring a marketing consultant for your business is the money factor. Since consulting firms are “professional” in marketing aspects, expect that the cost of their services is expensive. However, when you sum up the total cost of bringing new marketing personnel, you will find out that hiring a marketing consultant is more effective. Just think of the personnel’s hourly rate, benefits, and training expenses-it will really hurt your pocket. Thus, it will be cost-efficient on your part if you prefer hiring a marketing consultant.Moreover, hiring a consultant to handle your business’ marketing job requires no long-term commitment. When your consultant completed the assigned project, they have the flexibility to move on other positions where you need them. Thus, you will be able to maximize the potential of your consultant in terms of developing the marketing aspect of your business.The choice is for you to make. You hire a full-time marketing manager and please him by giving full wages, benefits, and additional incentives throughout his entire career inside your business, or you hire a marketing consultant who will help you achieve your financial objectives without asking too much from you. As mentioned earlier, the choice is yours to make.

15 Ideas To Boost Your Sales Over The Holidays

Most of the time people buy out of emotional reasons. Because of this, things that pull on our heart strings tend to encourage us to buy more than usual.And holidays like Valentine’s Day, Easter, Mother’s Day, Thanksgiving, and Christmas have been known to make us spend the most money of all.My question is, why should the big box stores be the only ones that increase their profits during the holidays?Below, are 15 ways that you can reel in more sales during the holidays – so that you too can profit greatly and receive some holiday cheer.1. Dress up.First we need to catch their attention. To pull the heart strings of our customers to come our way – we need to create a holiday atmosphere at our place of business.Here are a few ideas how we can do this:

Decorate- Add holiday decorations to your store, website, emails, etc. to put people in the holiday mood.
Emphasize family- In your advertisements, emails and specials – emphasize the benefits for the whole family.
Kids rule- Since kids rule during the holiday – add things that will attract children like holiday candy or have someone dress up like the Easter bunny or Santa to greet the kids.
Charity tie-ins- Let all your customers know that a portion of any money they spend will go to a particular charity.
Get creative- use fancy slogans like, “12 Days of Holiday Products.” Or “Treat Yourself During the Holidays…” etc.2. Make holiday offers.People expect offers during the holidays. Why not make them offers they cannot refuse?If you can afford it, give them some of the best offers for the year. This could be:

Discounts of 15 – 40% off.
Bundled items- packages with multiple items for a low price.
Small gifts- provide small items for low prices.
Last minute shopping items- Have great discounts for those last minute shoppers (commonly men).3. Encourage them to come back.The statistic is that there is a 50 – 80% chance that your previous customers will buy from you again. Why not use the holiday as a reason to reactivate a buying relationship with you?Here are a few ideas that can bring your previous customers back into your stores – and get them buying again.

Send them a card- though we may think people get too many of these – your customers appreciate them just the same.
Give them a gift- send them a small token to let them know you care.
Throw them a party- have a holiday customer appreciation party.
Ask them to donate- have a charity run where they have to come to the store to donate toys, gifts, etc.
Send them a gift card for your store- This way when they come to use it, they can purchase other items as well.
Give them a coupon for future purchases- Send them a discount coupon that they can use now or later that will motivate them to buy.Most big stores make most of their money during the holidays: Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.My question is, why should they have all of the holiday fun?Use this opportunity to increase your holiday profits, so that you too can have a season full of great cheer.

Rhode Island Family Law – Children, Schools, Schooling And Education

Though not specifically addressed within the realm of Rhode Island divorce proceeding, a particular issue has raised its head several times in my practice over the years in the form more of a particular factual set of circumstances rather than as a direct legal issue itself.A recent call presented this scenario from a Rhode Island lawyer and colleague who was endeavoring to assist clients with a preplexing issue. It went something like this.Two parents who have not yet become a divorce statistic have moved across the country. Their minor child has remained with a friend (unrelated by blood or marriage to either parent) here in Rhode Island to provide consistency with the child remaining in his current school system, etc. The parents would like to have the child remain with the friend through the remainder of his or her schooling. The friend is presumably agreeable to his as long as the parents continue to provide the financial support necessary for the child and that the friend is not held responsible for any liability of the child. The friend also needs the authority to be able to act in the best interests of the child and take legal action as necessary to enroll the child in programs, receive confidential health care information regarding the child, etc…This of course causes a variety of questions to arise that the colleague wanted my input on. The general question was, how should this be done properly (i.e. legally) to be able to accomplish what they would like to do.The tremendous number of Rhode Island family law questions that this factual situation presents is remarkable and therefore, I will end this particular blog post with the questions it raises rather than simply providing the answer I believe is appropriate under the circumstances.Now you may be saying…. huh . . . Chris, what the heck are you doing? This is a Rhode Island Divorce Tips blog. What you’ve set your self up for is to give us TIPS and HELP on these issues, not to give us the darn questions and have us figure it out for ourselves!This may or may not be a semi-useless exercise but it is one that I wanted to try. True, this is a Rhode Island Divorce Tips blog and that it is my intention to give at least some general guidance regarding the issues presented as opposed to any specific legal advice. Yet the one common thread that I have found in writing this Rhode Island divorce and family law blog is that when people contact me about these issues they rarely appreciate the nature and depth of the issues or the true value that are getting by some insight from a legal professional who is trying to assist in the understanding of these issues.In truth, it seems that Rhode Islanders, divorce and family law clients, and even other Rhode Island lawyers who don’t practice in the areas of divorce and family law have a greater appreciation of the the depth and complexity of these legal problems and issues if they at least consider the questions. . . .or by considering the number and type of questions that present themselves to a legal practitioner when he or she either endeavors to provide some helpful information on a Rhode Island legal issue
relating to divorce and family law.Ultimately, is you consider the Rhode divorce and family law questions presented before receiving the answer directly, you gain a better understanding and appreciation of what legal professionals offer in their services and perhaps why their education is so costly which often necessitates rates that seem out of whack with today’s minimum wage.All this digression from the topic aside, consider these various questions that this scenario presents:1. Can an unrelated person be given legal authority over all aspects of their minor child’s life?2. Can custodial rights be given or assigned to another person?3. What are the bodies of rights that a parent has with respect to a child?4. How would you absolve people who take in your child from any liability for decisions relating to your child?5. If you have your child stay with an unrelated person iin a particular school district n order to keep the child in a particular school system, is this perpetrating a fraud upon the school department.6. If you can place your minor child with another person voluntarily and you do so, what are your obligations to support that minor child?7. If place your minor child with an unrelated person voluntarily and with the person’s consent and agree to continue to support the child but assign the child’s care to that unrelated person, who is responsible for the minor child’s transgressions if he or she decides to damage school property?The questions are truly endless. What are your thoughts? What else should you consider? These are all questions that are very specific and your matter is factually driven. There is no real set answer to any general questions such as these that could be included in an article such as this. In my opinion, the best you can hope for is to be informed and to think about all the concerns that need to be presented to the Rhode Island attorney that your approach to seek guidance about your factual situation.When approaching an attorney about these issues, list all the issues and concerns in the form of questions and present to the attorney a detailed picture of all the facts and relationships based on all the possible scenarios that may be encountered both by you as a parent or as a caregiver for the child. It is only be identifying all the facts and the anticipated issues that you want the caregiver to address and/or be protected on when executing those duties that a good Rhode Island family law practitioner will be able to provide you with sound legal advice to address your particular facts and circumstances.

Language Translation Services Provide Accuracy and High Standards

It has often been said that communication is one of the keys to any successful business. And that is even more crucial if you’re running a multinational venture, for you will have to learn many languages to be able to communicate effectively. Fortunately, language translation services abound to help you in this task. And although not every one of them is the same, there are some standards you can use to ensure that you end up with the best one.Good language translation services should first and foremost be accurate. This ideally means that the company has translators who are fluent in English, but are also primarily natives of the country you wish to communicate with. That is because language is a very complex thing, differing from country to country, and it is important to observe nuances which the translator must be aware of. Two sentences which have the same meaning for English-speaking people could have very different ones in another country. Any translator, therefore, must know not only how to say things, but also how to say them in the proper context.And if you want to find the most suitable language translation services for your business, you must look for one whose translators are familiar with the ins and outs of such a business. For example, if your business deals in the medical field, you will want translators who are especially trained to know medical terms and lingo in that country, as well as the names of common medicines, ideally even herbal ones. Otherwise you will lose valuable time while the translator verifies spelling, pronunciation, and other critical information. Worse, you will run the risk of getting confusing messages on your desk.You should also consider quality control. This means you have some way by which you can check the quality of the translation. You can check for this by asking if the company will allow you to talk directly to the translator, should the need arise. This is especially useful if the translation you got is ambiguous, or you are confused about a certain aspect of the message.Then there is the pool of translators. You should not go for a translation service who only has one or two translators for the languages you need. That is to avoid the frustrating situation of having absent translators at a critical time. And while some companies would provide a machine backup for this situation, that is almost always an even more frustrating and unreliable solution.So in the end, you should not only look at a company’s supposed experience or credentials, but you should endeavor to verify the above factors as well. This way you can be confident that the language translation services you get are on par with your needs.


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