Why Prefer Consulting Option for Your Business’ Marketing Aspect

Owning a business is a difficult task. It is completely different compared when you are still an ordinary employee. As the business owner, you are not just handling a specific task. You are now in-charge over-all of your business-from planning to promotion of your products to the market. It is not just a difficult task to accomplish, but also a tedious task to consider.However, you need not carry the entire weight in your shoulders alone. You have the option of taking various approaches in handling the marketing aspects of your business. You may choose to handle the entire responsibility all by yourself. But as previously mentioned, you need not carry the entire weight in your shoulders. If you are hesitant that you can handle the responsibility all by yourself, you may consider hiring a consulting personnel or a marketing consultant to handle the marketing aspect of your business.Your business is just like a water pipe system. There are times wherein you will be facing leak problems, thus you need someone knowledgeable to do the work. Your marketing consultant serves as your plumber who will fix the leak of the water pipe system for you. Since they have sufficient knowledge and expertise in terms of the marketing aspects of your business, they are the right people to handle the job.Probably you will think that your “in-house” marketing personnel can handle the job. Since they are already working within the ranks of your organization, it is effective and at the same time cost-efficient to assign these in-house personnel on the marketing department of your business. Though it can be handled “in-house”, nothing is as costly as a marketing mistake. Contrary to the popular belief that your marketing personnel can handle the job efficiently, the consulting option is the best thing to consider. Keep in mind that no one can accomplish the marketing task as efficiently as someone who is living and breathing the industry daily. In addition, your business will benefit from marketing consultant’s consistent media contacts financially.Another doubt that you may probably think along hiring a marketing consultant for your business is the money factor. Since consulting firms are “professional” in marketing aspects, expect that the cost of their services is expensive. However, when you sum up the total cost of bringing new marketing personnel, you will find out that hiring a marketing consultant is more effective. Just think of the personnel’s hourly rate, benefits, and training expenses-it will really hurt your pocket. Thus, it will be cost-efficient on your part if you prefer hiring a marketing consultant.Moreover, hiring a consultant to handle your business’ marketing job requires no long-term commitment. When your consultant completed the assigned project, they have the flexibility to move on other positions where you need them. Thus, you will be able to maximize the potential of your consultant in terms of developing the marketing aspect of your business.The choice is for you to make. You hire a full-time marketing manager and please him by giving full wages, benefits, and additional incentives throughout his entire career inside your business, or you hire a marketing consultant who will help you achieve your financial objectives without asking too much from you. As mentioned earlier, the choice is yours to make.

The Battle For Vacation Rental Supremacy – HomeAway Versus TripAdvisor

The sum paid for Holiday Lettings has not been disclosed but one would assume that it generated very good value for the 2 co-founders of Holiday Lettings. And, since TripAdvisor is owned by the publicly quoted Expedia, one would also assume that it represents value for Expedia’s shareholders over the long term.But question: Is this value for the customers of Holiday Lettings, the owners and renters that have made the site so successful until now?The Advantages of CompetitionFor starters, someone that challenges the supremacy of HomeAway brings competition to the market place. And with competition, usually the consumer wins either through price or through an improved product. Price is unlikely to change because an annual listing fee on these sites is typically around $300 hundred dollars. If you achieve a few weeks rental then it’s a relatively cheap and hassle free service. So if not price then what?Perhaps investment in product? Bearing in mind the millions which HomeAway is setting aside for it’s marketing programme, including the recent Super Bowl ad, then it’s likely TripAdvisor will put some money into Holiday Lettings, or it’s US based vacation rental business, Flipkey. But aside from investment and some competition for HomeAway it’s hard to see any other advantages, especially as TripAdvisor claims to be leaving Holiday Lettings to run independently.The Downside of GrowthWith boasts from HomeAway that they have 500,000 listings worldwide, and TripAdvisor surely having similar ambitions, we have to wonder whether these sites are becoming too large. With growth you usually risk losing sight of your customer who, in the end, controls the success of the product. And with growth some owners claim that their rental listing is lost among the masses of other rentals in their area.Where Should the Investment Go?What are vacation rentals all about? Surely they are now exactly what they were 10 years ago – a more personal vacation accommodation option than corporate hotel chains, with very good value and facilities. With the explosion of social media and the trend towards people wanting to engage with real people, we believe there is a perfect storm between social media, the internet and vacation rentals. If there is investment money available then let’s refine the product to bring real value to customers – give them the platform and tools to promote everything that’s great about vacation rentals. Let’s see the owner, let’s hear their knowledge of the local area, let’s see their videos, their Facebook pages – let’s bring personality back into vacation rental websites.

For Fat Loss and Improved Fitness You Need Exercise, Not Just Activity

There are many different opinions about fitness and fat loss, but one of the more common viewpoints suggests that all you need to do is increase your activity level and/or decrease your caloric intake to be successful. While this may have some truth in theory, it does not always hold true in real life and it is certainly not the best strategy for improving long-term fitness and fat loss.Note: For the sake of this article I will only discuss fitness and fat loss as it relates to activity level and I will not address anything related to nutrition or calorie intake. I will cover the calorie intake component of this viewpoint at a later time.If you only take one thing away from this article, I want it to be that increasing your activity level and exercising are definitely not the same thing. While they are related, the difference between them is often the difference between success and failure when it comes to losing fat and improving your overall health and fitness.Exercising is obviously a way to increase your activity level, but there are many ways to increase your activity level that should not be classified as exercise. Webster’s defines exercise as: bodily exertion for the sake of developing and maintaining physical fitness. The key point in this definition is that activity has to affect fitness to be considered exercise.A good exercise program will always be designed to improve various aspects of fitness (strength, endurance, flexibility, etc.), as opposed to being designed just to burn calories. Having the goal to increase your activity level will increase the number of calories you burn, but it will not necessarily improve your fitness level. This is incredibly important, because increasing your fitness level is essential to long-term fat loss and improved health.It is common to start a new program with the goal of increasing your activity level and burning more calories to lose weight, but this approach usually only results in short-term success. You may have experienced this at some point yourself, if you ever had initial improvements, which were followed by a lack of further results. Personally, I went through a period where I was doing cardio workouts once or even twice a day to increase my activity level and lose fat, but soon after I started, I stopped seeing any improvements whatsoever.My problem was not that I needed to increase my activity level more, but rather I had to stop focusing on doing activities to burn calories and start exercising. In other words, I needed to perform activities that were designed to improve my fitness level and not just burn calories. There may not seem like a big difference between the two, but this small change in approach will lead to a huge improvement in results.Let’s go back to the scenario where someone initially sees results by increasing their activity level. I would argue that, especially for people who have sedentary (non-active) lifestyles, the initial increase in activity should be considered exercise. If someone is out of shape, almost any type of activity will improve their fitness level. I believe it is the improvement in fitness level and not just the increase in activity level that ultimately is responsible for the initial positive results.To further illustrate this point, let’s take a look at probably the most common scenario for increasing activity. Walking is a natural choice as a starting activity, because it is something people already know how to do, requires essentially no equipment (although appropriate shoes are recommended), and it can be done almost anywhere. For people who are not used to walking, it will be somewhat challenging at first, and their body will be forced to adapt to the new stimulus, thus improving their fitness level.However, as the person’s fitness level improves, chances are they will not make changes to their walking routine. It is very common for people to walk the same distance and speed, often taking the same route whenever they walk. Over the course of time, what was once a challenging walk that stimulated improvements in health and fitness, becomes a walk that just burns calories. More importantly, when the walk stops being challenging, it is also the point when fat loss usually stops occurring.Another important point is the more you perform an activity, the more efficient your body becomes at that activity. For example, take the person who goes for the same walk every day. After the initial fitness and fat loss improvement from starting the walking routine, not only will the walk stop being a challenge, but the amount of energy required to perform the walk will decrease as well. In other words, the same walk will result in fewer calories burned than when the person first started walking. This is another reason why walking or doing any activity just to burn some extra calories will not work in the long-run.I should point out that I am not trying to say there aren’t any health benefits to increasing your activity level and if you are currently not very active, doing anything to become more active is a good thing. However, if you want to lose fat and improve your fitness over the long run, just increasing your activity level will not cut it. You need to exercise and challenge your body if you want to experience continued improvement over time.One final note: Nutrition plays at least as big of a role as exercise in health, fitness, and fat loss. Even the best exercise program cannot make up for poor nutrition, but this article is only meant to address the activity level component of an overall health and fitness program.

15 Ideas To Boost Your Sales Over The Holidays

Most of the time people buy out of emotional reasons. Because of this, things that pull on our heart strings tend to encourage us to buy more than usual.And holidays like Valentine’s Day, Easter, Mother’s Day, Thanksgiving, and Christmas have been known to make us spend the most money of all.My question is, why should the big box stores be the only ones that increase their profits during the holidays?Below, are 15 ways that you can reel in more sales during the holidays – so that you too can profit greatly and receive some holiday cheer.1. Dress up.First we need to catch their attention. To pull the heart strings of our customers to come our way – we need to create a holiday atmosphere at our place of business.Here are a few ideas how we can do this:

Decorate- Add holiday decorations to your store, website, emails, etc. to put people in the holiday mood.
Emphasize family- In your advertisements, emails and specials – emphasize the benefits for the whole family.
Kids rule- Since kids rule during the holiday – add things that will attract children like holiday candy or have someone dress up like the Easter bunny or Santa to greet the kids.
Charity tie-ins- Let all your customers know that a portion of any money they spend will go to a particular charity.
Get creative- use fancy slogans like, “12 Days of Holiday Products.” Or “Treat Yourself During the Holidays…” etc.2. Make holiday offers.People expect offers during the holidays. Why not make them offers they cannot refuse?If you can afford it, give them some of the best offers for the year. This could be:

Discounts of 15 – 40% off.
Bundled items- packages with multiple items for a low price.
Small gifts- provide small items for low prices.
Last minute shopping items- Have great discounts for those last minute shoppers (commonly men).3. Encourage them to come back.The statistic is that there is a 50 – 80% chance that your previous customers will buy from you again. Why not use the holiday as a reason to reactivate a buying relationship with you?Here are a few ideas that can bring your previous customers back into your stores – and get them buying again.

Send them a card- though we may think people get too many of these – your customers appreciate them just the same.
Give them a gift- send them a small token to let them know you care.
Throw them a party- have a holiday customer appreciation party.
Ask them to donate- have a charity run where they have to come to the store to donate toys, gifts, etc.
Send them a gift card for your store- This way when they come to use it, they can purchase other items as well.
Give them a coupon for future purchases- Send them a discount coupon that they can use now or later that will motivate them to buy.Most big stores make most of their money during the holidays: Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.My question is, why should they have all of the holiday fun?Use this opportunity to increase your holiday profits, so that you too can have a season full of great cheer.


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