Why Prefer Consulting Option for Your Business’ Marketing Aspect

Owning a business is a difficult task. It is completely different compared when you are still an ordinary employee. As the business owner, you are not just handling a specific task. You are now in-charge over-all of your business-from planning to promotion of your products to the market. It is not just a difficult task to accomplish, but also a tedious task to consider.However, you need not carry the entire weight in your shoulders alone. You have the option of taking various approaches in handling the marketing aspects of your business. You may choose to handle the entire responsibility all by yourself. But as previously mentioned, you need not carry the entire weight in your shoulders. If you are hesitant that you can handle the responsibility all by yourself, you may consider hiring a consulting personnel or a marketing consultant to handle the marketing aspect of your business.Your business is just like a water pipe system. There are times wherein you will be facing leak problems, thus you need someone knowledgeable to do the work. Your marketing consultant serves as your plumber who will fix the leak of the water pipe system for you. Since they have sufficient knowledge and expertise in terms of the marketing aspects of your business, they are the right people to handle the job.Probably you will think that your “in-house” marketing personnel can handle the job. Since they are already working within the ranks of your organization, it is effective and at the same time cost-efficient to assign these in-house personnel on the marketing department of your business. Though it can be handled “in-house”, nothing is as costly as a marketing mistake. Contrary to the popular belief that your marketing personnel can handle the job efficiently, the consulting option is the best thing to consider. Keep in mind that no one can accomplish the marketing task as efficiently as someone who is living and breathing the industry daily. In addition, your business will benefit from marketing consultant’s consistent media contacts financially.Another doubt that you may probably think along hiring a marketing consultant for your business is the money factor. Since consulting firms are “professional” in marketing aspects, expect that the cost of their services is expensive. However, when you sum up the total cost of bringing new marketing personnel, you will find out that hiring a marketing consultant is more effective. Just think of the personnel’s hourly rate, benefits, and training expenses-it will really hurt your pocket. Thus, it will be cost-efficient on your part if you prefer hiring a marketing consultant.Moreover, hiring a consultant to handle your business’ marketing job requires no long-term commitment. When your consultant completed the assigned project, they have the flexibility to move on other positions where you need them. Thus, you will be able to maximize the potential of your consultant in terms of developing the marketing aspect of your business.The choice is for you to make. You hire a full-time marketing manager and please him by giving full wages, benefits, and additional incentives throughout his entire career inside your business, or you hire a marketing consultant who will help you achieve your financial objectives without asking too much from you. As mentioned earlier, the choice is yours to make.

SEO Copywriting Training – In 1 Week Train to Earn $50K – $75K Per Year As a Web Writer

Many businesses that do business on the web are starting to realize the need for professionally written search engine optimized content. Hence, SEO writing is a freelance writing niche that’s growing by leaps and bounds.It’s a perfect time to learn to write this type of copy because it means more freelance writing work and less competition for those freelance writers who are astute enough to get training in this discipline.What Is SEO Writing?SEO is the acronym for search engine optimization. To explain it in simplest terms, it is about using certain guidelines to write web copy so that a company’s website can get found easier online by web surfers.How Much Can SEO Writers Charge to Write Simple Web CopyThe above is why businesses are glad to pay SEO writers anywhere from $25 to $150 or more for one 350-500 word article. Some other common rates: $15-$35 per 50 to 250-word blog post; $150 for an SEO press release and $25-$35 per page to write simple informational booklets… and on and on.It’s easy to make $100-$250 per day writing SEO copy… when you’re just starting out.The more services you offer, the more money you can make. It’s not uncommon for SEO copywriters to become so busy in the first few months that they either pull back on their marketing or hire other freelance writers to help them meet client deadlines.The 2 Main Reasons It’s Easy to Get Freelance Writing Assignments as an SEO WriterLess Competition: With SEO copywriting training, selling clients on the benefits of your services isn’t nearly as hard as other types of freelance writing. Why? Because clients don’t want to hire a writer, they want to hire a writer who knows about web marketing.And very few freelance writers do. Terms like long tail keywords, the duplicate content penalty, link strategies, organic search and keyword density are foreign concepts.SEO copywriter training teaches you all of this, putting you head and shoulders above other freelance writer without this skill.Client Value: Many businesses focus intently on getting more traffic to their websites. There are a million and one articles on the web about how to do this. But, this misses the mark.With SEO copywriting training, you drive “targeted, buying” traffic to client sites. This increases their ROI (return on investment). Once you help clients to understand this, they will appreciate the value your SEO copywriting skills add to their bottom line – and forward more work your way.The Best Way to Land More SEO Writing JobsIn marketing, there’s the WIIFM principle. What is this? It’s the “What’s In It For Me” principle. That’s what marketing is all about — helping clients to see how you can help them reach their goals. By pointing out to prospects you target that SEO copywriting can get them more sales and leads, you enhance your value to them.Then, you don’t even have to “sell” them; they will be calling you. And the right SEO copywriting training class can provide this – teaching you how to land more freelance writing clients and easily start making $100 to $300 per day as an SEO copywriting services provider.

A Look At The London School Of Fashion

What kind of passion do you have for fashion design? Is your style more traditional mainstream or do you like to think out of the box with an edgy style? Either way, the London School of Fashion (officially the London College of Fashion) could very well be the school for you. This well-known fashion school has an excellent reputation for producing top designers in shoe design, mens clothing, womens clothing and accessories. They also have top professionals in other areas of fashion such as fashion photography, fashion merchandising, fashion journalism, culture and communication, and many more.As a fashion student at the London school of Fashion, you will learn pattern cutting, garment production, designing in both manual and digital formats, the history of fashion, etc. The school is equipped with various high tech machines that you don’t find in most other schools. This gives students an opportunity to learn to use the latest machines that they would otherwise not have a chance to use until they were well established in the field of fashion design.The school encourages thinking outside the box to stretch the limits of the students imaginations so the students have the chance to stretch their wings and be truly creative in design. This gives the students a real chance to explore and find their own unique niche while still giving them a good grounding in tradition design. You can dare to be different.The tutors connected with the London School of Fashion are often successful working designers, so you have access to an invaluable resource here. Another extremely valuable resource is the work placement program where you get the chance to actually work in the field of design while you are still a student. This gives you experiences that will go a long way towards helping find a great placement after graduation in the exciting world of fashion and fashion design.If fashion is your career choice, check out the courses at the London School of Fashion. Expect to work hard and be rewarded with the best possible education in the fashion industry. Whether you are more traditionally minded or lean to the edgy side of fashion design, the London School of Fashion is the best place to prepare for a most challenging and rewarding career in the fashion universe.


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